So you want to value your website or business online. Have you thought about placing a monetary value on your search engine positioning for keywords and keyword phrases specific to your business or online purpose? You should.

Every day millions of dollars is spent on paid advertising where competitors pay dearly for the guaranteed top sponsored position for a keyword and are happy to pay for sponsored positions in other less optimal places.

The fact is being seen in the top position has a high value; you get seen, if you’re seen you’re more likely to get visited, if you get visited you’re more likely to influence, e.g. sell the product or service. Yes, keyword positioning has a value that advertisers pay considerably for.

If your site is positioned well in the natural search engine results in positions 1-3 for example, or even on page one if the keyword is highly competitive, then obviously your positioning for that keyword has a monetary value because we’ve already established advertisers pay for sponsored positing as near to your free listing as possible. If your website extends outside of the immediate geographical area e.g. serves Australia as well as New Zealand, then you also need to consider the value of keyword positioning in the com.au as well as the co.nz domain.

Do you know what keywords and keyword phrases your webiste ranks for and in what position?