Email Marketing Box of Tricks

4
Feb

Email Marketing Box of Tricks – Part 2

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Optimal width: Due to the limitations of many email clients, stick with a width between 500 to 600 pixels wide.
Make your email look good with images disabled. For email clients such as Outlook, this is now the default feature. Even popular web mails like Hotmail now disable images unless the sender is in the address book of the recipient. The best tactic to create readable emails that make complete sense without images and apply an alt description on all images.
Provide an online version of your email for users having trouble viewing images or for those that just want to view your email, e.g. newsletter, as a webpage.
Experiment with subject lines: Sometimes short subjects are better, sometimes long, sometimes intriguing, sometimes urgent, only testing will reveal what works best for you/your company.
Grammar and spell check. Often we are the worse checkers of our own work – we tend to see what we expect to see. Always have every email proofread by at least 2 detail oriented people. There’s nothing more embarrassing than a typo in an email blast.