1. What’s you budget?
2. How big is you’re list?
3. You haven’t got a list…?
4. How do you collect email addresses?
5. Do you use an auto-responder for follow-up emails, if so what?
6. Do you currently use any email management software, if so what?
7. What is your open, clickthrough, unsubscibe rates?
8. How often do you usually contact your list?
9. Who is responsible for maintaining the list?
10. Who is responsible for writing email content and subject headings?
11. Have you got content planned for the first 10 emails?
12. What do you know about anti-spam law?
13. Why should anyone open your email?

In no particular order, except for no.1