Email Marketing

Optimal width: Due to the limitations of many email clients, stick with a width between 500 to 600 pixels wide.
Make your email look good with images disabled. For email clients such as Outlook, this is now the default feature. Even [...] Read more »

Spam ‘STOP’ words and delivery rates. Ok, there’s always someone in the office who says “we shouldn’t use the word ‘performance’ or ‘free’ in the subject line of the email because it will get treated as spam”. Don’t get caught up in such angst, email filters have gotten smarter and  ISPs have moved away from [...] Read more »

What’s you budget?
How big is you’re list?
You haven’t got a list…?
How do you collect email addresses?
Do you use an auto-responder for follow-up emails, if so what?
Do you currently use any email management software, if so what?
What is your open, clickthrough, unsubscibe rates?
How often do you usually contact your list?
Who is responsible for maintaining the list?
Who [...] Read more »